Driving trial of a new beer, by driving love for the old ones.

Australians are deeply loyal to their favourite beers. To drive trial of its new Hazy Lager, we decided not to compete, but instead, help people love their favourite beers even more.

By ordering Matilda Bay Hazy Lager, Aussies could walk away with epic prizes from competitors’ brands, like a VB massage chair, Carlton Dry hot tub, Great Northern Fishing Kit, surfboards, BBQs and more - all created by Matilda Bay themselves.

This selfless self promotion ran in 200+ pubs and bottle shops, driving huge results for Hazy Lager.

+160% increase in store sales
+45% more kegs sold in pubs
+48% boost in stockist numbers.